Frist thing first ...
WHY BRING YOUR BRAND IN SAUDI
& THE MIDDLE
66% of it is population are millennials young- under the age of 55.
Cosmetics market in KSA is projected to reach $ 8.53 billion by 2021.
Increased urbanization, with major cities leading change in entertainment.
Traditional, the middle east embraces beauty, cosmetics have long been part of it is pan-Arab culture, with an affinity for quality items and opulence.